Ads Studio
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CLOSED BETA
Ads Studio by Marius Blau

Go from operator to strategic decision maker.

The tedious, boring Google Ads work now gets done for you, no longer by you. You control the input and the output of your PPC tasks, you just no longer spend the hours it takes to implement them. Through the Google Ads Claude MCP connector.

Get started What it does

The work isn't hard. Facing it for the 101st time is.

Every PPCer knows this feeling. I have been reviewing search terms three days a week for more than ten years.

The boring parts are the ones that get skipped

Search terms on Monday. The same RSA tweaks again. You know exactly what to do, and by the hundredth time you still push it to Wednesday. The account does not suffer because the work is hard. It suffers because nobody wants to do it again.

Busywork is eating the time you need for strategy

One to two hours a week on negative keywords. One to two hours per client, every month, on reporting. That is the time you wanted to spend thinking about the account, or winning the next one. In a business there are only two ways to grow: more clients, or more time.

A script cannot judge, so you still do the judging

It does exactly what you told it last year, forever. It cannot look at a search term and decide whether it fits this client, it has never seen the offer, and it has never heard of the way you like things done. The clicking is gone, the thinking is still yours.

What the MCP does

How this tool wins you back your time, and the fun at work. 3 sample use cases you will love.

RSA rewrite

Not the way any tool would. With the best practices actually built in, pinning and asset buckets included, and in a format where you see every single change side by side against the old text and why it makes sense.

Negative keyword strategy

Most tools pile negatives on top of whatever is already there. This one works from your account structure and helps you build a scalable negative strategy you can keep building on, campaign lists and ad group cross-negatives included.

Search term and n-gram analysis

Any timeframe, any account size. Every search term including the zero-click ones, and word groups counted exactly across all of them with cost, CPA and ROAS. You set the limit, the tool does the rest.

Schedule your workflows

Once a task works, let it repeat. Claude runs it on a schedule, so the MCP goes looking for new negative keywords every Monday and a finished proposal is waiting by the time you open your laptop.

The best part about it?

This tool does whatever you need it to do. Ask. Go do something else. Then come back to a finished draft.
The clicking is gone. And the part of the job you actually liked is the only part left.

Feedback as easy as never, and handled with priority

A feature missing? An idea? Just tell Claude to send feedback.

The tool notices by itself when something is missing. Ask for a report or a setting it does not have yet and it says so, then offers to pass it on.

No form, no ticket, no email. Your feedback is drafted for you in your active MCP chat. As easy as ever.

It lands with me directly, now I can see what is missing and work on a fix.

You get told when it is live. Once it is implemented the tool tells you in your next session, so you can go and try the thing you asked for.

How to connect

Two minutes, once your address is on the allowlist (no need during open doors).

1

Add the connector in Claude.

Settings → Connectors → Add custom connector, then paste the URL below.

2

Sign in with Google.

Accept the terms, then sign in with the Google account that has access to your Google Ads accounts. Your login stays with Google, this tool never sees your password.

3

Start asking.

Try “Show me my accounts”, “Which search terms wasted money last month?” or “Draft a search campaign for ...”

https://mcp.mariusblau.de/mcp

FAQ

The questions I get asked most.

Is the tool free?

Yes, it's free for you for 14 days, read and write. Afterward you can either help me with granular feedback and get free extra duration, or join at a founders price.

How is this better than a Windsor connector?

I work with the tool daily and improve its in- and outputs so it helps me the best way possible. This means I'm not just pulling data, I am presenting it in a way it makes sense for me as a PPCer. On top I build standard operating procedures and best practices straight in.

Can I give feedback?

Yes, directly in the MCP. Whenever you have ideas for improvement you can just say so in your active chat. The feedback will be sent to me and I'll work on it.

What if the tool makes changes I don't want?

New connections start read-only anyway, and write access is granted individually. Once you have it, every change still requires an explicit preview and confirm step, so nothing is changed without your approval and everything is logged. Ask for write access at info@mariusblau.de when you want it to act; that stays a manual decision on purpose. If you want no changes to be possible at all, you can deactivate the skill in Claude.

Will I be able to see changes being made?

Yes, they will all go into your Google Ads change history.

What if it deletes a campaign or an ad group?

It cannot. There is no delete function in the MCP at all, so deleting is not something it can get wrong or be talked into. The strongest thing it can do is pause something, and that is reversible.

Will you save my data?

Your Google Ads data is used to answer your request and then discarded. It is never written to my database.

How can I revoke access?

You can revoke access at any time at myaccount.google.com/permissions.

What data I access and why

After you sign in with Google, the app requests access to your Google Ads data (the adwords scope) for a single purpose: to let you view and manage your own Google Ads accounts inside the app. Specifically, it reads campaign, ad group, keyword and search-term performance data, and, only after you explicitly confirm each change, applies updates such as budgets, bids, keywords and ad copy. The app only accesses accounts you are already authorized for. Your Google data is used solely to provide these features to you; it is never sold, never used for advertising, and never used to train AI models. Full details are in the Privacy Policy.